Anyone can work on a great idea but turning that idea into reality is totally a different story.
As a businessman, you may think you are ready to launch a startup. That’s great, you should really feel excited about it.
But do you know what it needs to be successful in the first place? Maybe a great investment, proficient knowledge, or a problem-solving attitude? No, these elements do matter and quite mandatory as well, but before starting a company, you need some direction. And it can only be provided in written form- yes, I am talking about writing a business plan.
Writing a formal business plan can increase the chances of success by 25%. Because it gives you a better understanding of your business. Moreover, when you have a thoroughly written document crafted with goals, vision, mission, strategies, and ideas to kickstart a company, you can easily accomplish whatever you have in mind.
Mention a clear objective:
When writing a description of your call center business, never make it an ambiguous one that confuses your audience about your goals.
For example, “We are going to sell auto dialer software for call centers”
This is not going to inspire users, instead, this direct marketing approach will retract them from your business, and they will never find anything helpful or attention-grabbing.
Also, mention the reasons for starting up a call center. What makes you think it’s good business. Keep in mind that this description should be a summary and you should not insert tons of details into a short copy.
Identify your target audience:
If you are thinking that everyone will just love your idea and it will get overnight success, then you are wrong!
You might have a good idea to present, but it is not for everyone.
For example, before starting your call center, you must know whether you want to start an outbound call center or inbound call center. You need to perform research, conduct market analysis, assess the competition and find what platform is good to showcase your business to the targeted audience.
In the case of call center startup, you don’t need to perform highly detailed analysis, because your target audiences are call centers and small businesses, not the general audience. Let’s say, you are intending to provide auto dialer software solution through a call center, you need to consult with other call center owners, agents, small businesses, telemarketing companies, and other related industries to approach right audience timely.
Your business plan should talk about the research conducted to identify your audience.
Analyze competition:
While writing your business plan for call center startup, remember you are not standing anywhere in the competition yet. People don’t know you and you should not expect to be successful if you have plans to compete with the company that has established 10 years ago.
Because your customers would never switch from a company that is old, established and trusted.
So, the real question is, how will set yourself apart from the crowd?
This differentiation strategy could always something that attracts an audience. And no doubt, this is about price and quality. If you are providing the same auto dialer software at low prices but with plenty of features, then your audience will consider your company once and might think you are better than others.
Plan your budget:
Careful budget planning is something you should consider beforehand. Clearly mention it in your business plan that how much investment you need, and how would you figure out to fund more cash for your startup. What would be your plan B if you run out of money and how much backup you need if the strategy doesn’t work?
Start with the basics, such as:
- Hardware and software costs
- Setup/infrastructure costs
- Property rent
- Payroll
- Legal fees
- Inventory
- Advertising costs
The costs should be accurate or at least estimate higher because things don’t go as plan sometimes. So, if you will have more room, you might find a better way to deal with financial issues.
Obviously, you don’t want improper budgeting to be the ultimate reason for your startup failure!
Define hierarchy or power structure:
A well-written business plan should always have a perfect organizational structure of your startup company. It also depends on how you want to scale your company, so it’s quite important to set a hierarchy and describe who is reporting to which position. Mention the roles and responsibilities of agents briefly and define who is in charge of the specific department.
Launching a startup company is quite exciting but when you rush into several things without any proper plan, then it might possible that you experience troubles at different steps.
But going through a process of writing a professional business plan will reduce the likelihood of failures and troubles. And you might be able to improve your growth rate.